Sales Techniques

Salesman are not born, they are made. Most really great sales people either came from nothing, and made their way out of bad times by working hard and selling, or came from a life with everything, and received everything they ever asked for. My reason for stating this is: that if you want to sell effectively you have to be able to ask for the sale, and believe with all your heart that it is already yours.
There are steps to a sale: Introductions, qualifying the customer, asking for the sale, rebuttal, and closing the sale. These steps are not techniques. A true sales person sells you without you knowing it.
These are sales techniques explained:
The most subtle sale, and the most effective, is; To assume the sale. This is where you walk into the store(could be anything cars, computers, refrigerators, anything) and the sales person asks if they can show you something. What are you looking for? Then they take you where they want you to buy, and talk to you on the way. They are getting to know you, and most likely picking up on the subtleties of your personality: If your quiet they're quiet, if your a straight shooter guess what so are they. You trust yourself, and they remind you of...you; you trust them.
They show you the product, and it's way out of your budget, either you fawn over it and they've got financing available let them show you how it's done, and before you know it your signing papers, SALE; or you say it's way too expensive, so they say what's your budget? They are qualifying you, are you buying, or not. The whole time they are looking for buyer's questions: How much? Do you have this in black? Do you have one with a thingie that does this? You don't ask these questions if your not buying. If in fact you do ask one of these "buyer's questions" the sale is made. Yes we do! Come up to the front and we'll finish the paperwork up there while Jim gos and gets it for you. By the way, a good salesman always has a "Jim" around to fetch it for you, this is another salesman not selling at the moment, and they help each other all the time. If "Jim's" also selling they can get you started on the paperwork, and you can finish while they get it for you. Either way your not looking anymore, your buying.
Another technique is the "take away", a tricky sale, but very effective. You want it because you can't have what you want. This is already taken, but let's run your credit, and see if we can find anything else you like. When you qualify they take you to a model that's much higher, and much prettier, and you fall in love with it, let's go see if we can get you approved for this baby, SALE. If your not going that route, and you pursue the original product that was out of stock, already taken, out of your budget, well let me see what I can do. Don't move I'll be right back, miracle of miracles if you put down two thousand today my sales manager says he won't hold it for that other guy, it's yours today. Or: He said we can give you the floor model, it's in perfect condition and he's going to knock off fifty bucks cause it's already out of the box, SALE.
There are countless variations to these two techniques, and there are countless other techniques besides these. The bottom line is: if you know how to do the previously stated techniques, you'll learn everything else while you make money.

F.MIchael Sigler